Evolution of the Sadharanikaran Model of Communication (SMC)

Please read following book for detailed discussion in this regard:
Adhikary, N. M. (2014). Theory and practice of communication – Bharata Mani. Bhopal: Makhanlal Chaturvedi National University of Journalism and Communication.

Evolution of the Sadharanikaran Model of Communication (SMC):
(1) Bharata Muni authored Natyashasra.

(2) Bhattanayaka developed the theory of Sadharanikaran. He did so while explaining the Rasa Sutra of Bharata’s Natyashastra.

(3) J.S. Yadava and I.P. Tewari should be given credit for drawing attention of communication scholars that there was a theory named Sadharanikaran, which was a theory of communication. Note here that Yadava and Tewari are not the original theorists, they just wrote about what was already there. It was Bhattanayaka, who developed the theory of Sadharanikaran. He did so while explaining the Rasa Sutra of Bharata’s Natyashastra. Many other scholars in Sanskrit contributed in the discourse of Sadharanikarana.

(4) The Sadharanikaran Model of Communication (SMC) was first developed in 2003 through my Dissertation for Master of Arts in Mass Communication and Journalism (MAMCJ). I have incorporated insights from Bharata’s Natyashastra as well as Bhartrihari’s Vakyapadiya in the SMC. The model was revised in 2010. It has been published from various countries and in various languages.

Hence, please note:

Theory of Sadharanikaran (by Bhattanayaka) and The Sadharanikaran Model of Communication (by Dr. Nirmala Mani Adhikary) are not to be taken as the same. Certainly, the SMC is based on Bhattanayaka’s theory of Sadharanikaran, but it is a construction (in theoretical context) for theorizing communication process. In this course, the Sadharanikaran Model of Communication (SMC) incorporates insights from both Bharata’s Natyashastra as well as Bhartrihari’s Vakyapadiya.

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