An introduction to sadharanikaran model of communication

An introduction to sadharanikaran model of communication

By – Nirmala Mani Adhikary

This article describes sadharanikaran model of communication (SMC) and outlines its fundamentals. The article initially discusses the concept of ‘sadharanikaran’ as conceived in Hindu poetics aknowledging its relevance for the modern discipline of communication. And, it also presents an account of the background upon which the model was developed and proposed.

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An introduction to sadharanikaran model of communication

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