Sadharanikaran as Media Analysis Technique (SMAT)

Sadharanikaran as Media Analysis Technique (SMAT)

- Nirmala Mani Adhikary
Department of Languages and Mass Communication
Kathmandu University
Email: nma@ku.edu.np

This paper presents an outline of Sadharanikaran-as-media-analysis-technique (SMAT). In addition to revisiting sadharanikaran and sahridayata as the concepts and the constructs, the paper redraws the boundary for SMAT and also delineates the SMAT procedure. It also provides various measures for the assessment of ‘sahridayata’ between the text and the audience. Moreover, it considers possible variations of the assessment (sahridayata parikshan).

Sahridayata: The sadharanikaran model of communication

Sahridayata in communication
- Nirmala Mani Adhikary
Kathmandu University, Nepal

In the print version, this article is published as:
Adhikary, N. M. (2010c). Sahridayata in communication. Bodhi: An Interdisciplinary Journal, 4(1), 150-160.

This article describes sahridayata, which has been introduced in the communication discipline and is the core concept in the sadharanikaran model of communication (SMC).

Why Hindu perspective on communication?

- Nirmala Mani Adhikary

nma@ku.edu.np

Dept. of Languages and Mass Communication, Kathmandu University

I come from a family that has Hindu spiritual background. My father was a renowned scholar of Vedic Hindu philosophy, religion and culture. Such family background has obviously made me aware of and compassionate to the vast knowledge contained in Vedic Hindu texts. And, I do possess a strong sense of ‘cultural identity consciousness’. When I was writing Thesis/Dissertation for my M.A.M.C.J. degree in 2003 (Adhikary, 2003), it was this ‘cultural identity consciousness’ that persuaded me to conduct research on “Communication in Hindu Concept.”

एक अन्तर्वार्ता : सूचना प्रविधिको विकास, सञ्चारको साधारणीकरण ढाँचा

सूचना प्रविधिको विकासमा अनलाइन पत्रकारितालाई अधिकतम् सदुपयोग गर्न सक्नु पर्छ -निर्मलमणि अधिकारी,
भाषा तथा आमसञ्चार विभाग, काठमाडौँ विश्वविद्याय
Originally published in: http://www.ausnepalnews.com/index.php?action=interview&id=52

निर्मलमणि अधिकारी भाषा तथा आमसञ्चार विभाग, काठमाडौँ विश्वविद्यालयमा प्राध्यापन गर्नुहुन्छ । अधिकारीका दुई दर्जन भन्दा बढी पुस्तक�कृतिहरूकासाथै दर्जनौँ अनुसन्धान एवं सयौँ विश्लेषणात्मक लेखहरू प्रकाशित भइसकेका छन् । विगतमा उहाँ अनलाइन न्यूजपोर्टल र विभिन्न पत्रपत्रिकाका सम्पादक, विभिन्न अनुसन्धान परियोजनाका निर्देशक एवम् मदन भण्डारी मेमोरियल कलेज, काठमाडौंमा पत्रकारिता विभागका प्रमुख रहिसक्नु भएको छ । अधिकारीद्वारा प्रतिपादित सञ्चारको साधारणीकरण ढाँचा (Sadharanikaran Model of Communication) लाई सञ्चारविज्ञानको गहन उपलब्धिका रूपमा स्वीकार गर्दै देश�विदेशका विभिन्न विश्वविद्यालयहरूमा अध्ययन�अध्यापन गरिन्छ । प्रस्तुत छ उहाँसँग गरिएको एक अन्तर्वार्ता :

Neither the ‘second god’ nor the ‘message’

Originally published in:
http://www.kufit.co.cc/2011/07/neither-second-god-nor-message.html

Neither the Second God Nor the Message
– Nirmala Mani Adhikary
When the place of medium or channel is considered in the light of Hindu world-view, it is a means, not the end.

Journalism Education in the Universities of Nepal: Gender Perspective

In the print print version, the article is published as:
Adhikary, Nirmala Mani, and Pant, Laxman Datt. (2011). Journalism education in Nepal: Gender perspective. Shweta Shardul, Vol. VIII, pp. 119-123.

Abstract
This paper presents an assessment of journalism education in the universities of Nepal from gender perspective. Here, first various journalism curricula have been reviewed to observe that the existing curricula have excluded gender content, and then, the domination of male and exclusion of female in the curricular process have been highlighted. The paper, presenting instances from both the content and the context, shows that gender exclusion has been institutionalized in the field of journalism education in Nepali universities.

Key Words: Curriculum, Exclusion, Gender, Journalism education

Communication scholarship in Nepal: From ‘globalization’ to ‘glocalization’

Originally published in:
http://www.kufit.co.cc/2011/04/communication-scholarship-in-nepal-from_15.html

- Nirmala Mani Adhikary

Communication, as a discipline of knowledge or as an academic field of study, has remained inherently problematic in many non-Western countries – Asians and Africans alike; Nepal being no exception. On the one hand, these countries indigenously inherit the concept of communication, and have been practicing it since time-immemorial. On the other, communication-as-modern-discipline-of-knowledge is borrowed from the West.

Studying Communication: Disciplined Multidisciplinarity

Studying Communication: Disciplined Multidisciplinarity
N. M. Adhikary

Physics, Mathematics, Statistics, Mass Communication, Journalism, English, Research Methodology, Hinduism, and Communication Theory — do they converge? If yes, for what? This article deals with these issues with reference to academic practices in the field of communication studies, and also to my personal experiences of being exposed across the aforesaid disciplines.

Journalism Meets Marketing

In the print version, published in Gramin Sanchar, Vol. 1, No. 4 as:
Adhikary, N. M. (2011, April 17). Journalism meets marketing. Gramin Sanchar, p. 9.

Some opine that marketing tends to reduce the newspaper just like any other commodity at the cost of conventional responsibilities of journalism. However, there are others who consider that marketing would further strengthen the newspaper business thereby helping them to attain economic security and independence. According to such view, when journalism meets marketing, it reconsiders the significance of the audiences; however, in new perspective.

Media Content: Standardization and Imitation

Media Content: Standardization & imitation
- N. M. Adhikary
Asst. Professor of Media Studies
Dept. of Languages and Mass Communication
Kathmandu University

One of the distinctive features of media production is that it has to deal with changing environment of the world. This is contrary to other industrial products. They produce products which are more or less similar to each other. Unlike them media industry has to go through stages of gatekeeping including identifying, selecting, reporting and processing to each and every product. The processes of framing and priming are part and parcel of media content producers.